![]() Spotify will face local streaming services like Yandex Music, which had 3.3 million subscribers by January this year. Streaming accounted for 78.1% of the market’s $171.7m revenues last year. Earlier this year, CEO Daniel Ek cited Russia alongside South Korea as key markets for expansion.Īccording to the IFPI, Russia was the 17th largest recorded music market in the world in 2019, showing impressive year-on-year growth of 50.3%. MOSCOW: Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. MBW reported yesterday that it will go live on 15 July, likely with a partnership with local telco MTS. More than five years later, Spotify may finally be pressing the launch button in Russia though. Spotify’s arrival in Russia, as well as the additional 12 European countries, is a big step forward in our overall global growth strategy. However, the services podcasts feature is notably not available to customers in that country. As far back as 2013 it added Russian-language support to its app, before poaching Google exec Alexander Kubaneishvili the following year to head up its launch plans.īut by February 2015 Spotify had pulled out, with Kubaneishvili blaming “the economic crisis, the political situation, the new laws governing the Internet” (the latter being requirements to store data locally). Spotify today rolled out its music streaming platform to 13 new markets, including Russia. Spotify wanted to launch in Russia a long, long time ago. Spotify Shutters Russia Office, Removes All RT and Sputnik Content By Todd Spangler Daniel Kalker/picture-alliance/dpa/AP Images Spotify has taken several steps in response to Russia’s military. ![]()
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